SMASH! (convention)
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SMASH! Sydney Manga and Anime Show (typically abbreviated to SMASH!) is an annual Japanese pop culture convention held during July/August at the International Convention Centre Sydney in Sydney, New South Wales, and is the largest
anime convention An anime convention is an event or gathering with a primary focus on anime, manga and Japanese culture. Commonly, anime conventions are multi-day events hosted at convention centers, hotels or college campuses. They feature a wide variety of activ ...
in Australia.


Programming

The convention typically offers an artist circle, art competitions, community groups, cosplay competition and games, karaoke competition,
maid cafe A maid, or housemaid or maidservant, is a female domestic worker. In the Victorian era domestic service was the second largest category of employment in England and Wales, after agricultural work. In developed Western nations, full-time maids ...
, merchandise vendors, panels, stage events, video game tournaments, and workshops. It also hosts the Gunpla Builders World Cup and World Cosplay Summit preliminary. On some years, a concert or after hours event also takes place that feature musical guests.


Organization

SMASH! is run by SMASH Inc, a non-profit association incorporated in New South Wales that began in 2007. SMASH Inc is controlled by a board elected each year by the members of the association. The board in turn selects a management team responsible for the planning and day-to-day conduct of the convention as well as a staff of volunteers organised into various departments. The board, management and staff total more than 50 people.


Mascots

The convention features two mascots, a boy, Cyrus, and a girl, Skadi. The mascots were designed in 2007 by Sai Nitivoranant and have been drawn by numerous artists, including guests of the convention, Tan Kit Mun, Alexandra Szweryn and Shaun Healey.


History

SMASH! was conceived by Katie Huang, an artist and illustrator living and working in Sydney. The event was originally called ComicWorld Sydney and was more closely modelled on the Comic World events held in
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
,
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
. As the number of people involved in organising the event increased, the focus broadened and the name was changed to SMASH! Sydney Manga and Anime Show. In the first year, the convention setup the first maid cafe and host club to be at an anime convention in Australia. It was also where
The Melancholy of Haruhi Suzumiya is a Japanese light novel series written by Nagaru Tanigawa and illustrated by Noizi Ito. It was first published in 2003 by Kadokawa Shoten in Japan with the novel ''The Melancholy of Haruhi Suzumiya'', and has since been followed ...
and Death Note made their Australian premiere. In 2010, SMASH! hosted the first national final of the Bandai Action Kit Universal Cup held in Australia in conjunction with Hobbyco and
Namco Bandai is a Japanese multinational video game publisher headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Irvine, California and ...
; it was also the first year the convention reached its attendance cap. In 2014, SMASH! began its association with the World Cosplay Summit, holding the Australian Preliminary Final. That same year it also staged the NIPPON World Karaoke Grand Prix Australian Preliminary Final. In 2020 and 2021, the convention was first postponed, then cancelled due to the Australian Government advice regarding the organisation of public gatherings during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
.


Event History


References


External links

{{commons category
SMASH! Official Website
Anime conventions in Australia Annual events in Australia Festivals in Sydney 2007 establishments in Australia